Online Marketing

  Dr. Ilir Kaduku, Doc. Dr. Fran Brahimi


As marketing online is an innovation in Albania, I though to dedicate a special theme, separated from the other themes, which are based on the traditional marketing. Information and Communication Technology (CT program in private and public sector remain very popular and attract very good the market. In recent past, there has been an increase in the enrolment of ICT programs in the traditional areas of computer science, electronic enginneering, computer enginnering and in the newer areas of information systems and software enginneering. Using this model (Marketing Online , these papers concludes that the focus of Marketing should be optimistic and realistic. Building this system with the programmes based in on market demand has raised world of marketing economic profile.The result of research in this paper presents that this project is a major step in the field of marketing.
A marketing online system implementation plan in our country could be build upon existing Community programmes aimed at the research, at the regional innovation, at the specific needs of consumer, business and community.I think that the initial step could be the creation of a consensus among a community of players which refines and improves the concept and the vision, builds a large community, identifies the initial enabling technologes (subject to a continuous evolution), identifies the business sector and geographical areas which will act as initial nodes of innovation and tested

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