A model of intermediaries’ power over farmers’ activities
Msc. Orjon Xhoxhi
Fakulteti i Ekonomisë dhe Agrobiznesit, UBT
This paper proposes a model of intermediaries’ power over farmers’ activities, which is based on a series of hypotheses generated from the literature review on power in marketing channels and from a series of thirteen semi-structured interviews conducted with farmers in Adana, Turkey. This study suggests that the power of the intermediaries’ over farmers’ activities can be explained from a group of six main factors: product characteristics, industry characteristics, relationship characteristics, farmers’ characteristics, farmers’ access to resources and power sources available to the intermediaries.