A model of intermediaries’ power over farmers’ activities

Msc. Orjon Xhoxhi
Fakulteti i Ekonomisë dhe Agrobiznesit, UBT


This paper proposes a model of intermediaries’ power over farmers’ activities, which is based on a series of hypotheses generated from the literature review on power in marketing channels and from a series of thirteen semi-structured interviews conducted with farmers in Adana, Turkey. This study suggests that the power of the intermediaries’ over farmers’ activities can be explained from a group of six main factors: product characteristics, industry characteristics, relationship characteristics, farmers’ characteristics, farmers’ access to resources and power sources available to the intermediaries.


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