The role of motivation in the organization’s performance

MSc. Adela Sheshi, Alda Kërçini


Most contemporary authors have defined the concept of motivation, as an important process in promoting, not only in finding the right job, but also to fulfill the needs of each individual.
Motivation has been defined as: the psychological process that gives behavior purpose and direction (Kreitner, 1995); a predisposition to behave in a purposive manner to achieve specific, unmet needs (Buford, Bedeian and Linderner , 1995), an internal drive to satisfy an unsatisfied need (Higgings, 1994), and the will to achieve (Bedeian, 1993).
In this study, motivation is defined in operational way, as an inner strength that encourages individuals to meet individual goals and those of the organization.
The study will examine the rankings of the most important factors that motivate employees in banks of Banka Credins, Banka Kombëtare Tregtare, Societe General Albania, Banka Islamike.
Descriptive surveys were distributed to employees in the banks, which were concentrated in ten motivating factors in the context of theories of motivation of employees. Results show that: an interesting job and a good salary are essential to have highly motivated employees. The system of rewards was carefully designed, which include job enlargement, job enrichment, promotions, scholarships internal or external, monetary compensation, or not monetary should be considered too.

Key words: motivation, Maslow hierarchy of needs; theory of ERG, and two factor theory of Herzberg

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